Internet Marketing

Whether at work, home, or traveling, your customers are online more than ever before. Phones, tablets, laptops, even on the television, they’re browsing pages, reading emails, clicking ads, searching for answers, and you want to be a part of it.  You want to find and connect with new customers, grow your business, and expand your brand.

BrightFire can guide you through the maze of search engine optimization, social media, advertising, content marketing, and email marketing. You don’t have to be an island in the middle of the ocean. BrightFire can help put your business in the center of online traffic while you watch it grow.

Search Engine Optimization (SEO)

Maybe you know what it means, maybe you don’t. Regardless, what you need to know is that you need to have it. You can build the finest website in all the land, load it up with all the latest gizmos and gadgets, launch it with all the excitement you can muster, but if no one knows it’s there, it’s as good to you as a phone with no service. Search Engine Optimization, or SEO, is the flashing neon sign that can draw customers to your page like a mosquito to a Venus Flytrap.

SEO optimizes your website, offering it a prominent, organic ranking on search engines like Google, Yahoo, or Bing. Potential customers across the Internet are looking for your products or services. Needless to say, you want them to find you, and find you fast.

BrightFire offers effective SEO marketing packages that are designed to get your website in front of the right people.

 

Social Media

Spend any time on Facebook, Twitter, LinkedIn, Pinterest, YouTube, or Google+, and you’ll see the nature of conversation has changed forever. Sure, some of that chatter involves pictures of cats, or silly memes meant to distract you from tedious work, but the predominant tone is one of relationships. Whether checking in at a location, liking a page, posting images from a visit, or simple discussion of a product, social media has opened a portal into advertising driven almost entirely by your customers.

Get in on the conversation. Offer your business a voice with direct lines to the customers you seek. Be inventive, keep connected with current customers, enhance and expand your brand. Social media is layered in opportunity, and your business needs to be involved.

BrightFire can show you how.

 

Email Marketing

This is the one where someone says, “Back in my day…” and adds something about rotary phones, phone books, or the cost of stamps. Point is, they would eventually say, getting in touch with customers wasn’t an easy thing. Fortunately, you don’t have to worry about that. In today’s electronic world, reaching out to your customers is as fast and easy as sending an email.

A properly structured, attractive, and professional-looking email can be an easy, effective and affordable way to keep your customers up-to-date, well-informed, and eager to return. BrightFire can help you design, build, and manage branded email campaigns that integrate with your website and branding, reaching your customer base with a uniform and direct message.

Creating an effective email marketing campaign is easier than getting out of conversations about the Old Days.

 

Pay-Per-Click (PPC) Advertising

Let’s face it: We’d all be a lot more patient if we didn’t have to wait so long.

As important and vital as Search Engine Optimization may be, you may want more immediate results for your business. We entirely understand. If not for microwaves, we would probably never eat popcorn. Fortunately, for your business, you have options. Pay-Per-Click (PPC) advertising, such as Google AdWords, can attract new business, quickly bringing in traffic and sales.

We can create and implement a focused PPC for you, working on your behalf to ensure your resources are managed wisely.  We’ll optimize your PPC campaign, making sure it reaches who you want, when you want, and where you want it.

 

Content Writing Service

There are somewhere north of 200,000 words in the English language. 200,000! That’s just nuts. If you know 10% of them, you’re a wordsmith. If, however, you choose your words wisely, people listen, no matter how many words you may use, or how many times you use the same word.

In today’s marketing world, content is king. From blog posts, to search engine optimized web pages, to press releases, to social thoughts and opinions others have of what your business means to them, consumers are driven by word choice.

Original, fresh, focused, well-written content is the key to ranking higher in search engines and promoting yourself as an authority in your industry. The search engines crave content – they want to know what you’re all about.

Your potential customers are searching for the voice that speaks to their need. Utilizing properly structured and worded content is crucial. BrightFire can help you stand out.  We’ll write, build, design and develop your content marketing strategy from start to finish, producing consistent and regular updates to your website, blog, and social media sites.