Music Midtown is the largest music festival in Atlanta. Held annually from 1994 to 2005, it returned after a six-year hiatus in 2011 as a one-day event and Live Nation called on BrightFire to help make it better than ever.
We created the logo which outlines the cityscape of Atlanta and designed a website that was interactive with band line-ups, schedules, integrated social media, and a shopping cart to sell festival merchandise.
The re-booted Music Midtown festival was a big hit for fans and a big success for Atlanta businesses and Live Nation. Building on the strong fan support and vocal demand, it expanded to two days in 2012.
In 2012, Live Nation wanted more features added to the site to allow for more interactive fun before, during, and after the event. We offered an enhanced festival experience for the Music Midtown fan including a mobile app for both Apple and Android devices, personalized schedule, festival map with filterable locations, news ticker, and a scavenger hunt to encourage on-site participation.
BrightFire also designed, printed, and managed all on-site large graphic banners including a 48 foot stage scrim/banner for both sides of the main stage.
Encouraging vendors and sponsors to have a cohesive look, we designed all on-site signage and passes, from food vendors to VIP guests.
Music Midtown is one of the greatest festivals that Atlanta has to offer and BrightFire is proud to be part of such a spectacular event.