Essence Music Festival, known as “the party with a purpose,” is an annual music festival which started in 1995 as a one-time event to celebrate the 25th Anniversary of ESSENCE, a magazine aimed primarily towards African-American women. It is the largest event celebrating African-American culture and music in the United States.
Together with QuintEvents, BrightFire provided a website giving fans a peek into the unique experience at the 2012 event with tickets and amenities available only from ESSENCE, which owns and operates the world‐renowned event. BrightFire built this website, featuring a custom Content Management System and an interactive seating chart.
BrightFire also designed a logo for ESSENCE VIP Events so fans would recognize the partnership between Essence and QuintEvents.