Horace Smith and Daniel B. Wesson had a passion for developing the world’s most superior firearms. This simple, clear, and unwavering passion was instrumental in shaping the early American landscape and continues to transform the world today. To some it would seem improbable that two men who spent a lifetime perfecting the handgun would someday be at the epicenter of a footwear brand.
BrightFire worked with Tactical Holdings, the owners of brands such as ALTAMA & Wellco, to develop an overall look and feel that represented the gritty, tried and tested brand that is Smith & Wesson Footwear. The result is an edgy and modern feel that not only represents the S&W brand but captures the history of the company namesake. BrightFire is responsible for developing the Smith & Wesson Footwear website along with various marketing and packaging pieces.