The history of Wellco Enterprises, Inc. goes back to the nineteenth century when the grandfather of the founding partners started the family’s first shoe factory in Germany. In the early 1930’s, the German company developed the first practical method for molding and attaching a rubber sole to a shoe upper in a single vulcanizing operation. The German company had the foresight to patent this technology worldwide. Today, Wellco remains the top innovator in combat boots.
BrightFire worked with Wellco to develop a new look for their overall company product display and branding. Starting with their 2013 catalog, BrightFire was able to bring to life the new look and feel that was desired.