No stranger to Atlanta, the Zac Brown Band has played many concerts at Philips Arena. After the December 2011 Philips Arena concert, Philips Arena wanted to present the Zac Brown Band with a unique poster in thanks for all the support they have given the Atlanta concert goers over the years. And who was recommended to design this poster? You guessed it, BrightFire!
The poster design was based on the lyrics from the song “Whiskey’s Gone” and subtly incorporated the logo of their main sponsor of the tour – Jack Daniels.