A trusted ERIE Partner for digital marketing since 2014.
Any links to erieinsurance.com from your BrightFire website will include your ERIE Agent ID™ so that your agency profile will be displayed where available throughout erieinsurance.com. Any policies purchased during the user’s visit to erieinsurance.com from your BrightFire website will be credited to your agency.
BrightFire discounts our Ultimate SEO Bundle by $15/month, Insurance Agency Website by $45/month, Reviews & Reputation Management by $15/month, Local Listings Management by $5/month, and Pay-Per-Click Advertising by $15/month for all ERIE agencies compared to our pricing for non-ERIE agencies.
Erie Insurance offers 50% MarketShare Eligibility for reimbursement on the Ultimate SEO Bundle, Insurance Agency Website, Local Listings Management, Reviews & Reputation Management, Social Media Marketing, and Social Media Marketing Custom Campaigns. Reimbursement is provided directly from Erie Insurance.
No. We offer monthly and annual billing cycles, but you are never under contract and are free to cancel at any time.
No. All of our services carry a monthly subscription cost that is charged at the time you enroll in a particular service.
Absolutely not! We will create user accounts for as many of your staff members as you like. We’ll train them how to use their new dashboard with tools and provide them with ongoing customer support.
Each service provided by BrightFire carries a 30-day money back guarantee starting from the day you sign up. Custom billable work is not eligible for a 30-day money back guarantee.
Standard Support is included with every BrightFire service and covers the vast majority of changes and updates that are typically requested by our customers. Premium Support is reserved for more complex changes or updates that take our team a considerable amount of time to complete.
Visit our support center at support.brightfire.com to submit a support ticket or contact our support team at (888) 778-4393. Our support center also contains answers to common questions.
Any links to erieinsurance.com from your BrightFire website will include your ERIE Agent ID™ so that your agency profile will be displayed where available throughout erieinsurance.com. Any policies purchased during the user’s visit to erieinsurance.com from your BrightFire website will be credited to your agency.
BrightFire discounts our Ultimate SEO Bundle by $15/month, Insurance Agency Website by $45/month, Reviews & Reputation Management by $15/month, Local Listings Management by $5/month, and Pay-Per-Click Advertising by $15/month for all ERIE agencies compared to our pricing for non-ERIE agencies.
Erie Insurance offers 50% MarketShare Eligibility for reimbursement on the Ultimate SEO Bundle, Insurance Agency Website, Local Listings Management, Reviews & Reputation Management, Social Media Marketing, and Social Media Marketing Custom Campaigns. Reimbursement is provided directly from Erie Insurance.
No. Instead, we create a custom web design for every site we build. We’re happy to show you examples of our work.
Your design will capture the brand and personality of your agency. We’ll design a custom home page layout and a custom internal page layout for your new website. The internal page layout is flexible enough to showcase various types of content, even on agency websites with over 100 pages. Additional custom layouts can be created at any time for an additional cost.
It’s easy! We’ll need 2-3 hours of your time, spread over a couple weeks. The typical project consists of submitting your Company Profile, two 30-minute phone calls with our team, and about an hour of your time to review your website. We’ll work with you until you’re totally happy with your new website.
Everything you need for a great agency website. This includes but is not limited to, professionally written licensed content for product pages and weekly blog posts, managed security and technical updates, enterprise-level web hosting, domain name registration, DNS hosting and management, SSL certificate, sales tool suite, monthly metrics report, and standard support for website changes.
SEO is made up of three components; your website, online reputation, and local listings. That’s why we offer all three components, giving your agency the best chance at ranking well in Google for the products your agency sells.
No. We use Google’s G Suite and recommend it as well to agencies looking for an email service. Office 365 by Microsoft is a popular alternative.
It’s up to you. If your existing website has unique content written by your agency, we generally recommend using that content on your new BrightFire website. We have ready-to-go product content for 80+ insurance policy types in case you don’t have your own unique content.
Yes. Every month, we write 2 blog posts in each of the following categories: personal, business, life, health, group benefits, and Medicare. We also provide a diversity & inclusivity category that observes 9 different heritage months. This provides up to 13 blog posts each month. Simply choose which categories of blog content you’d like to receive and we’ll handle the rest!
Typically 3 weeks or less, but it depends on how quickly you provide feedback to our team.
You can manage the majority of your content, but the design is handled by our team. You will be able to update your website or blog anytime and anywhere you have a computer and internet access.
Yes. As an added bonus, we’ll cover your renewal fees if you transfer the domain registration to us. You always remain the legal owner of your domain name.
We’ve got you covered. We can register a new domain name on your behalf at no cost. You will always be the legal owner of your new domain name.
You, always. If we register a domain name for you, we’re happy to transfer it back to you free of charge anytime.
Yes, we provide enterprise-level web hosting included in the cost of your website. Your BrightFire website must be hosted by BrightFire.
Yes. We take care of everything related to the security of your website, such as technology updates, security patches, etc.
Yes. Your monthly website report will detail the most important metrics for gauging website traffic and conversions.
Your BrightFire website will be shut down, so you’ll need to have another website built using your own content, images, and a new design.
Yes. You don’t have to worry about anything. Any time something needs to be updated on your website, just let our team know and we’ll take it from there. We also provide a website dashboard for those that like to manage certain aspects of their website on their own.
Of course! Your BrightFire website will be mobile responsive, beautiful, and easy to use on all mobile devices.
Yes. We provide and manage the SSL certificate for your website included at no additional cost.
“Time On Site” is more accurately referred to as “Dwell Time” in the context of SEO. Dwell Time is measured when a user visits your website from a Google search result, stays for a period of time, and clicks back to the search results. Google understands that visits to a website can be short but successful, thus Dwell Time is not considered to be a major ranking factor.
Absolutely! We provide free website redesigns every two years from your last redesign to ensure your website always has a fresh look.
Our website platform integrates with just about any third-party service that provides an embed code. Some popular third-party services include but are not limited to live chat, email marketing, instant quote engines, AMS client portals, call scheduling, etc.
Yes. We can send form submissions from your website to any of the 1,000s of third-party services supported by Zapier. You’ll need to configure Zapier for your third-party services.
Yes. We built a direct integration with Rocket Referrals. Your testimonials from Rocket Referrals will be automatically displayed along with reviews from other sources on your website.
Yes. Our websites play nicely with most live chat services, such as Facebook Messenger, Zendesk Chat, Chatra, etc.
We can embed various AMS client portal solutions including but not limited to CSR24, AMS360, Employee Navigator, NowCerts, etc. We’re always happy to consider new AMS integration opportunities.
Typically, yes. We can integrate any form on your new website with most popular email marketing services, such as MailChimp, ConstantContact, or iContact.
Typically less than a week. You’ll have a 30-minute call with a member of our team and we’ll handle the rest.
Access to your reputation management dashboard, the ability to run review generation campaigns via text message and email, the ability to run NPS campaigns via email, review alerts, and the ongoing addition of new reviews to your website by the BrightFire team.
The Reviews & Reputation Management service covers a single office location. We recommend you enroll in this service for each of your office locations.
SEO is made up of three components; your website, online reputation, and local listings. That’s why we offer all three components, giving your agency the best chance at ranking well in Google for the products your agency sells.
Each review generation campaign offers each policyholder surveyed the opportunity to leave a review on Google. We run two review generation campaigns for your agency each year, and you can run as many additional review generation campaigns as you like.
Negative reviews happen, even to the best agencies. It’s important to quickly respond to the unhappy customer. We share our best practices with you for handling negative reviews. We’re happy to advise you along the way.
NPS stands for Net Promoter Score. The NPS is based on your customer’s rating you 0-10 as far as whether or not they would recommend your business to a friend.
Google, Facebook, and Yelp.
You’ll receive an instant email notification from the review network itself, as well as a daily digest for Google and Facebook reviews, and a weekly digest covering all review networks.
The more positive reviews your agency receives, the bigger their impact will be on your local Google rankings. It’s also important to get new positive reviews on a regular basis.
When your agency receives a 9 or a 10 on an NPS survey or a 5-star Google review, a sequence of emails will be sent to the policyholder asking them to refer your agency to their family and friends. You can customize your referral marketing, including messaging, sending time delays, incentives offered, content, and imagery.
Typically less than a week. You’ll have a 30-minute call with a member of our team and we’ll handle the rest.
Access to your local listings management dashboard, monitoring of your local listings, updates to your existing local listings, creation of new important local listings you’re missing, and the removal of duplicate local listings.
The Local Listings Management service covers a single office location. Each physical location has its own set of listings since directory listings are for a single physical office location. We recommend you enroll in this service for each of your office locations.
SEO is made up of three components; your website, online reputation, and local listings. That’s why we offer all three components, giving your agency the best chance at ranking well in Google for the products your agency sells.
It depends on the listing network. Some networks allow for instant updates while others are only updated periodically. We’ll monitor your local listings to make sure our updates are published as quickly as possible.
Just let us know. We’ll handle updating all of your listings.
You can check the overall accuracy of your business information across multiple listings inside our Local Listings Management dashboard at any time.
Most agencies already have some listings, but may not be aware of all of them since they were auto-generated by a local listing site. Typically, many listings, especially those agencies aren’t aware of, have inaccurate or incomplete business information. Our Local Listings Management service will audit and correct your local listings for you. If you have an existing provider for Local Listings Management, BrightFire can take over the management of your listings.
Typically, about a week. You’ll have a 30-minute kickoff call with a member of our team. Content will begin being published to your social media profiles after the conclusion of the kickoff call.
Access to your social media management dashboard, up to 32 professionally written social media posts each month, creation of new social media profiles, branding of your social media profiles, and management of your social media profiles.
Custom campaigns are available for an additional fee.
Facebook, Instagram, LinkedIn, and Google My Business. Twitter is also available, but only for custom campaigns.
Any campaign you’d like us to create from scratch. Your BrightFire social media expert will work with our team of designers to fine-tune the verbiage and aesthetics for your custom campaign.
Custom campaigns are available for an additional fee.
We provide social posts each month in the categories of general safety & preparedness, personal, business, life, health, group benefits, Medicare, and diversity & inclusivity for a total of up to 32 social posts each month. Simply choose which categories of content you’d like to receive and we’ll handle the rest!
BrightFire will create any social media profiles you’re missing to maximize your benefit from the service. We’ll make sure they are configured properly and professionally branded.
BrightFire will audit your existing social media profiles and make sure they are configured properly and professionally branded.
Typically, about a week. You’ll have a 30-minute kickoff call with a member of our team. Your ad campaign strategy will be determined during the kickoff call. Your ad campaigns will be created within a week and you’ll have a 30-minute launch call to review and launch your ad campaigns.
Within the ad network, it covers the creation, monitoring, and management of your ad campaigns. Within your website, it covers the creation and management of a unique landing page. You also receive a monthly metrics report and ongoing consulting from one of our Google Ads Certified experts.
No. We only charge you for our services. Your ad spend is paid directly to the advertising network by you. We require a minimum monthly ad spend of $300 for search campaigns and $200 for display campaigns.
We suppor the Google Ads advertising network.
Once your campaign is live, we’ll monitor its performance and make tweaks as we see fit based on results. At the end of the month you’ll receive a report detailing your campaign’s most important metrics. You’re welcome to a monthly phone call with one of our consultants. We also provide a one-time ROI analysis at the end of the third month for each campaign.
During your initial consultation, we’ll figure out your goals and target audience. Then, our team of experts will configure your campaign to target your audience as closely as possible. Typically, the clearer the audience, the better your results.
It varies based on many factors, however, our campaigns typically perform extremely well in the areas of lead conversion. So, proportional to the size of your audience, you should expect healthy engagement and conversion ratios from traffic generated through your campaign.
You’ll work directly with one of our Google Ads Certified experts who can answer your questions and provide insight into the performance of your advertising campaigns. We also provide an ROI analysis for every campaign after three months.
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