In this podcast episode of the Broker Collective Podcast, Marcus Malone talks with Spencer Breidenbach from BrightFire about the critical role digital marketing plays in the success of insurance agencies. Drawing on their experience from working with thousands of insurance agencies, key areas for immediate improvement include revamping websites to build trust and human connection, establishing a consistent and relevant social media presence, and collecting reviews. Because marketing is not just about immediate sales, but about long-term brand building that fosters familiarity with prospective clients.
Get a summary of the podcast below, or listen to the full episode.
Podcast Episode Summary
In today’s competitive insurance landscape, being a skilled insurance agent isn’t enough. Many talented professionals are being held back by a lack of modern marketing strategies. Shockingly, a large number of smaller to mid-sized insurance agencies are doing little to no marketing at all – no consistent social media presence, archaic or generic websites, and minimal online outreach. This absence of a strong online footprint hinders their ability to build credibility and connect with potential clients, leaving them struggling in a market brimming with opportunity.
Here are some highlights from the conversation:
- Many insurance agencies, especially smaller shops, do little to no marketing.
- A modern website that reflects your individual agency is essential for building credibility.
- Humanizing a website with photos of the team and community involvement builds trust.
- Reviews help to establish credibility and trust before direct contact is made by a prospect.
- Having a process to collect reviews can be easy to implement.
- Social media presence is vital for agents to stay relevant and build connections.
- Inconsistent social media activity can raise questions for potential clients.
- Focusing on the two most relevant social media platforms is a good starting point.
- A gradual “crawl, walk, run” approach is recommended for social media marketing to avoid burnout.
- Marketing is not solely about immediate sales but also about brand building and connection.
Questions?
If you have any questions about what we discussed in the podcast episode or how to get started with any of BrightFire’s digital marketing solutions to boost your agency’s visibility online, please schedule a call with sales.
