Search Engine Marketing
Encourage Your Online Prospects To Take Action
Most website visitors aren’t ready to request a quote the first time they visit your website. Studies show that potential customers must see a brand an average of seven times before taking action.
By combining Google’s advertising network (Google Display Network) with your BrightFire website, we can target people who have previously visited your website. Eye-catching ads remind them of your agency and services while providing them with a quick way to return to your website to get a quote.
Your graphic ads will be shown on some of the most well-known and popular websites on the internet, including weather.com, webmd.com, cnet.com, espn.com, and more.
Website Visitor Retargeting reinforces all marketing channels. No matter how they were originally drawn to your website (customer referral, social media, email, SEO, etc), they will be reminded of your agency across the Google Display Network.
Stay in front of consumers by showcasing your agency repeatedly throughout Google’s advertising network of well-known websites. All it takes is a single website visit from any source for your ads to follow them on other websites for months to come.
When someone searches for your insurance agency by name in Google, you want to monopolize the search results they see as much as possible. With Search Engine Branding, keywords specific to your agency’s name and brand are targeted to display ads on the search results page.
Additionally, Search Engine Branding will help protect the valuable space above the organic search results from competitors bidding on your agency brand keywords and give you the best chance of connecting your prospects and current customers to your website.
With Google Paid Search, you can promote your agency and services on Google’s search results pages, allowing you to receive more targeted traffic. This higher visibility on Google results in greater agency brand awareness, improved credibility, and eventually, more lead generation over time with repeated impressions.
Not every Google user will click on your ad and impressions are free! However, the more your ads appear in the search results, the more your target insurance consumer audience will see your agency’s brand. This helps increase trust and brand recognition with consumers, increasing the likelihood of them contacting you for a quote.
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