FAQs

General FAQs

Are there any one-time setup fees for any of your services?
No. All of our services carry a monthly subscription cost that is charged at the time you enroll in a particular service.
What if I decide to cancel within the first 30 days?
Each service provided by BrightFire carries a 30-day money back guarantee starting from the day you sign up. Custom billable work is not eligible for a 30-day money back guarantee.
Do you have contracts?
No. We offer monthly and annual billing cycles, but you are never under contract and are free to cancel at any time.
What’s the difference between Standard and Premium Support?
Standard Support is included with every BrightFire service and covers changes and updates that are quick for our team to make. Premium Support is reserved for more complex changes or updates that take our team a considerable amount of time to complete.
How do I make a support request?

Visit our support center at www.brightfiresupport.com to submit a support ticket or contact our support team at (888) 778-4393. Our support center also contains answers to common questions.

Insurance Agency Websites​

Are your website designs templates?
No. Instead, we create a custom web design for every site we build. We’re happy to show you examples of our work.
What’s included in a custom website design?
Your design will capture the brand and personality of your agency. We’ll design a custom home page layout and a custom internal page layout for your new website. The internal page layout is flexible enough to showcase various types of content, even on agency websites with over 100 pages. Additional custom layouts can be created at any time for an additional cost.
How much of my time is needed to launch a new website?

About 2 hours. The typical project consists of two 30-minute phone calls with our team, and about an hour of your own time to review your website. We’ll work with you until you’re totally happy with your new website.

What does the recurring cost cover?
Everything you need for a great agency website. This includes but is not limited to, professionally written licensed content for product pages and weekly blog posts, managed security and technical updates, enterprise-level web hosting, domain name registration, DNS hosting and management, SSL certificate, sales tool suite, monthly metrics report, and standard support for website changes.
How does SEO work?

SEO is made up of three components: your website, online reputation, and local listings. That’s why our SEO Bundle contains all three components, giving your agency the best chance at ranking well in Google for the products your agency specializes in. We keep up with Google’s best practices and update your website, review network profiles, and local listings accordingly.

Do you provide email hosting?
No. We use Google's G Suite and recommend it as well to agency's looking for an email service. Office 365 by Microsoft is a popular alternative.
What happens to the content on my existing website?
It’s up to you. If your existing website has unique content written by your agency, we generally recommend using that content on your new BrightFire website. We have ready-to-go product content for 80+ insurance policy types in case you don’t have your own unique content.
Does BrightFire provide blog content for my website?
Yes. We provide 2 blog posts each month in the categories of personal, business, life, health, and group benefits, for a total of up to 10 blog posts each month. Simply choose which categories of blog content you’d like to receive and we’ll handle the rest!
How long does it take to launch a new website?
Typically 3 weeks or less, but it depends on how quickly you provide feedback to our team.
Can I update the website myself?
You can manage the majority of your content, but the design is handled by our team. You will be able to update your website anytime and anywhere you have a computer and internet access.
Can I use my existing domain name for my BrightFire website?

Yes. As an added bonus, we’ll cover your renewal fees if you transfer the domain registration to us. You remain the legal owner of your domain name.

What if I don’t have a domain name?
We’ve got you covered. We can register a new domain name on your behalf at no cost. You will be the legal owner of your new domain name.
Who owns my domain name?
You, always. If we register a domain name for you, we’re happy to transfer it back to you free of charge anytime.
Do you provide web hosting?
Yes, we provide enterprise-level web hosting included in the cost of your website. Your BrightFire website must be hosted by BrightFire.
Does BrightFire handle security for my website?
Yes. We take care of everything related to the security of your website, such as technology updates, security patches, etc.
Does BrightFire provide a monthly website report?
Yes. Your monthly website report will detail the most important metrics for gauging website traffic and conversions.
What if I cancel my website?
Your BrightFire website will be shut down, so you’ll need to have another website built using your own content, images, and a new design.
Does BrightFire manage my website?
Yes. You don’t have to worry about anything. Any time something needs to be updated on your website, just let our team know and we’ll take it from there. We also provide a website dashboard for those that like to manage certain aspects of their website on their own.
Will my website work on mobile devices?
Of course! Your BrightFire website will be mobile responsive, beautiful, and easy to use on all mobile devices.
Will my website be secure with a SSL certificate?
Yes. We provide and manage the SSL certificate for your website included at no additional cost.

Website Integrations

What is possible with your website integrations?
Our website platform integrates with just about any third-party service that provides an embed code. Some popular third-party services include but are not limited to live chat, email marketing, instant quote engines, AMS client portals, call scheduling, etc.
Do you support Zapier?
Yes. We can send form submissions from your website to any of the 1,000s of third-party services supported by Zapier. You’ll need to configure Zapier for your third-party services.
I use Rocket Referrals, can my website integrate with that?
Yes. We built a direct integration with Rocket Referrals. Your testimonials from Rocket Referrals will be automatically displayed along with reviews from other sources on your website.
Can you install live chat on my website?
Yes. Our websites play nicely with most live chat services, such as Facebook Messenger, Zendesk Chat, Chatra, etc.
How does my BrightFire website interact with my agency management system?
We can embed various AMS client portal solutions including but not limited to CSR24, AMS360, Employee Navigator, NowCerts, etc. We’re always happy to consider new AMS integration opportunities.
Can my BrightFire website connect to my email marketing service?
Typically, yes. We can integrate any form on your new website with most popular email marketing services, such as MailChimp, ConstantContact, or iContact.

Ultimate SEO Bundle

What’s included in the SEO Bundle?
The SEO Bundle contains an Insurance Agency Website, Reviews & Reputation Management, and Local Listings Management at a discounted price.
How does SEO work?
SEO is made up of three components; your website, online reputation, and local listings. That’s why our SEO Bundle contains all three components, giving your agency the best chance at ranking well in Google for the products your agency specializes in. We keep up with Google’s best practices and update your website, review network profiles, and local listings accordingly.
Does BrightFire keep up with Google’s best practices?
Yes. This is one of our top priorities. We’re constantly improving our products, services, and strategies to help our customers succeed in being found in Google and other search engines.
How do reviews improve my website rankings?
Google and other search engines place a lot of weight on online reviews when determining local search results. The quantity, frequency, and quality of your reviews are a major ranking factor when it comes to local SEO for insurance agencies.
How do local listings improve my website rankings?
Google and other search engines place a lot of weight on local listings when determining local search results. The quantity, completeness, and accuracy of your local listings are a major ranking factor when it comes to local SEO for insurance agencies.

Reviews & Reputation Management

How long does it take to launch the Reviews & Reputation Management service?
Typically less than a week. You’ll have a 30-minute call with a member of our team and we’ll handle the rest.
What does the recurring cost cover?
Access to your reputation management dashboard, the ability to run NPS campaigns, review alerts, and the ongoing addition of new reviews to your website by the BrightFire team.
What if I have multiple office locations?
The Reviews & Reputation Management service covers a single office location. We recommend you enroll in this service for each of your office locations.
How does SEO work?
SEO is made up of three components; your website, online reputation, and local listings. That’s why our SEO Bundle contains all three components, giving your agency the best chance at ranking well in Google for the products your agency specializes in. We keep up with Google’s best practices and update your website, review network profiles, and local listings accordingly.
How do I generate new reviews with BrightFire?
Each NPS campaign offers each policyholder surveyed the opportunity to leave a review on Google, Facebook, or Yelp. We run two NPS campaigns for your agency each year, and you can run as many additional NPS campaigns as you like.
What if I get a negative review?
Negative reviews happen, even to the best agencies. It’s important to quickly respond to the unhappy customer. We share our best practices with you for handling negative reviews. We’re happy to advise you along the way.
What does NPS stand for?
NPS stands for Net Promoter Score. The NPS is based on your customer’s rating you 0-10 as far as whether or not they would recommend your business to a friend.
Which review sites do you manage and monitor?
Google, Facebook, Yelp, and fifteen other prominent review networks.
How will I know if I get a new review?
You’ll receive an instant email notification from the review network itself, as well as a daily digest for Google and Facebook reviews, and a weekly digest covering all review networks.
I already have some reviews. Why do I need more?
The more positive reviews your agency receives, the bigger their impact will be on your local Google rankings. It’s also important to get new positive reviews on a regular basis.

Local Listings Management

How long does it take to launch the Local Listings Management service?
Typically less than a week. You’ll have a 30-minute call with a member of our team and we’ll handle the rest.
What does the recurring cost cover?

Access to your local listings management dashboard, monitoring of your local listings, updates to your existing local listings, creation of new important local listings you’re missing, and the removal of duplicate local listings.

What if I have multiple office locations?

The Local Listings Management service covers a single office location. We recommend you enroll in this service for each of your office locations.

How does SEO work?

SEO is made up of three components; your website, online reputation, and local listings. That’s why our SEO Bundle contains all three components, giving your agency the best chance at ranking well in Google for the products your agency specializes in. We keep up with Google’s best practices and update your website, review network profiles, and local listings accordingly.

How long does it take for updates to be made to my local listings?
It depends on the listing network. Some networks allow for instant updates while others are only updated periodically. We’ll monitor your local listings to make sure our updates are published as quickly as possible.
What do I do if my business’ contact information changes?

Just let us know. We’ll handle updating all of your listings.

How do I know this is working?

You can check the overall accuracy of your business information across multiple listings inside our Local Listings Management dashboard at any time.

What if I already have listings?

Most agencies already have listings, but may not be aware of all of them. Typically, many listings have inaccurate or incomplete business information. Our Local Listings Management service will audit and correct your local listings for you.

Social Media Marketing

How long does it take to launch the Social Media Marketing service?
Typically, about a week. You’ll have a 30-minute kickoff call with a member of our team. Content will begin being published to your social media profiles after the conclusion of the kickoff call.
What does the recurring cost cover?

Access to your social media management dashboard, up to 28 professionally written social media posts each month, creation of new social media profiles, branding of your social media profiles, and management of your social media profiles. 

Custom campaigns are available for an additional fee.

Which social media networks do you manage?

Facebook, LinkedIn, and Google My Business. Twitter is also available, but only for custom campaigns.

What is a custom campaign?

Any campaign you’d like us to create from scratch. Your BrightFire social media expert will work with our team of designers to fine-tune the verbiage and aesthetics for your custom campaign.

Custom campaigns are available for an additional fee.

What type of content does BrightFire provide?

We provide social posts each month in the categories of personal, business, life, health, group benefits, and general preparedness/safety for a total of up to 28 social posts each month. Simply choose which categories of content you’d like to receive and we’ll handle the rest!

What if I don’t have a social media profile BrightFire supports?
BrightFire will create any social media profiles you’re missing to maximize your benefit from the service. We’ll make sure they are configured properly and professionally branded.
What if I already have social media profiles?
BrightFire will audit your existing social media profiles and make sure they are configured properly and professionally branded.

Pay-Per-Click Advertising

How long does it take to launch the Pay-Per-Click Advertising service?
Typically, about a week. You’ll have a 30-minute kickoff call with a member of our team. Your ad campaign strategy will be determined during the kickoff call. Your ad campaigns will be created within a week and you’ll have a 30-minute launch call to review and launch your ad campaigns.
What does the recurring cost cover?
Within the ad network, it covers the creation, monitoring, and management of your ad campaigns. Within your website, it covers the creation and management of a unique landing page. You also receive a monthly metrics report and ongoing consulting from one of our Google Ads Certified experts.
Does your cost include the ad spend paid to the advertising network?
No. We only charge you for our services. Your ad spend is paid directly to the advertising network by you. We require a minimum monthly ad spend of $100.
Which advertising networks do you manage?
Google Ads, Bing Ads, and Facebook Ads.
What should I expect each month?
Once your campaign is live, we’ll monitor its performance and make tweaks as we see fit based on results. At the end of the month you’ll receive a report detailing your campaign’s most important metrics. You’re welcome to a monthly phone call with one of our consultants. We also provide a one-time ROI analysis at the end of the third month for each campaign.
How do I get the most out of my advertising budget?
During your initial consultation, we’ll figure out your goals and target audience. Then, our team of experts will configure your campaign to target your audience as closely as possible. Typically, the clearer the audience, the better your results.
How many leads should I expect each month?

It varies based on many factors, however, our campaigns typically perform extremely well in the areas of lead conversion. So, proportional to the size of your audience, you should expect healthy engagement and conversion ratios from traffic generated through your campaign.

How do I know it’s working?
You’ll work directly with one of our Google Ads Certified experts who can answer your questions and provide insight into the performance of your advertising campaigns. We also provide an ROI analysis for every campaign after three months.