Free Webinars

Get current, actionable digital marketing advice to grow your agency.

What to Expect

General topic areas include insurance agency websites, search engine optimization (SEO), social media marketing, lead generation, pay-per-click advertising (PPC), content marketing, local listings management, online reviews, and reputation management.

Our webinars are open to all,  free to attend, and end with a live Q&A session with attendees.

How to Watch the Webinars

We encourage you to register for our webinars even if you’re not sure if you’ll wind up making it. At the conclusion of each webinar, you’ll get a recording sent to your inbox if you registered so that you can watch it at your leisure.

Registering for a past webinar will give you immediate access to the recording.

20 Minute Marketing Series

Don’t have an hour to sit through a webinar? Our “20 Minute Marketing Series” is for you. We’ll cover a variety of topics over the course of this webinar series. Drop in for 20 minutes to get tips and advice from marketing experts at BrightFire. You can even choose to stick around at the end for the live Q&A session with attendees. 

10 Tips to Humanize Your Agency with Social Media Marketing

Thursday, February 25, 2021
2:00 p.m. Eastern / 11:00 a.m. Pacific

Insurance sales is about developing lasting relationships and that’s exactly what social media can do for your agency.

Communicate and connect with insurance consumers (and their friends and family) in the fun, casual format of social media where you can show the human side of your agency.

Join us to discover ten tips to make your agency more “human.”

How to Personalize Your Sales with Video Proposals

Thursday, March 25, 2021
2:00 p.m. Eastern / 11:00 a.m. Pacific

The importance of personalizing your prospects’ and clients’ online experiences only continues to increase as COVID-19 continues across the country.

Join us in this webinar as we show how video proposals can take your agency’s sales efforts to the next level and offer strategies to convert more prospects, build client relationships, and grow your sales.

Why Customer Lifetime Value is Vital to Your Pay-Per-Click Advertising Success

April 29, 2021
2:00 p.m. Eastern / 11:00 a.m. Pacific

When it comes to Pay-Per-Click (PPC) Advertising, knowing your Customer Lifetime Value (CLV) is vital to understanding if your campaigns are generating a return on your investment. This insight will then enable you to make informed decisions on how to strengthen your advertising strategy and appropriately spend your advertising dollars.

In this webinar, you’ll discover what Customer Lifetime Value is, how can you improve your Pay-Per-Click Advertising Customer Lifetime Value, and why it matters to your insurance agency.

Webinars Available On-Demand

You can watch our webinars even if you missed the live event. Simply register for our past webinars to get immediate access to the recordings listed below.

Do’s and Don'ts of Managing Your Online Reviews

Thursday, January 28, 2021
When 86% of consumers read reviews for local businesses, it’s not only important but essential for insurance agencies to stay on top of what people are saying about their business and manage their online reviews. In this webinar, we’ll cover the do’s and don’ts of managing your online reviews from generating new reviews to responding to negative reviews.

ADA Compliance For Agency Websites

November 18, 2020
We’ll discuss what ADA compliance means for insurance agency websites, benefits of an accessible website, recent legal activity involving ADA website compliance, and how BrightFire addresses ADA compliance.

Rapid, Cost-Effective Lead Generation with Pay-Per-Click Advertising

October 29, 2020

How Your Local Business Listings Affect Your Website's SEO

September 24, 2020

How BrightFire’s Sales Tool Suite Can Save You Time and Close More Leads

August 27, 2020