General topic areas include insurance agency websites, search engine optimization (SEO), social media marketing, lead generation, pay-per-click advertising (PPC), content marketing, local listings management, online reviews, and reputation management.
Our webinars are open to all, free to attend, and end with a live Q&A session with attendees.
We encourage you to register for our webinars even if you’re not sure if you’ll wind up making it. At the conclusion of each webinar, you’ll get a recording sent to your inbox if you registered so that you can watch it at your leisure.
Registering for a past webinar will give you immediate access to the recording.
Don’t have an hour to sit through a webinar? Our “20 Minute Marketing Series” is for you. We’ll cover a variety of topics over the course of this webinar series. Drop in for 20 minutes to get tips and advice from marketing experts at BrightFire. You can even choose to stick around at the end for the live Q&A session with attendees.
You can watch our webinars even if you missed the live event. Simply register for our past webinars to get immediate access to the recordings listed below.
September 28, 2023
Positive online reviews play a pivotal role in boosting an insurance agency’s online reputation and your website’s SEO. But managing each review platform, generating new reviews, and responding to each of them can be overwhelming. And what happens to your reputation if your agency receives a negative review?
In this webinar, we’ll identify and debunk 5 common misconceptions about online reviews so your agency can learn to love them and leverage them to protect your online reputation, improve your SEO rankings, and generate new reviews with ease.
July 27, 2023
As a local independent agent, being present and active on social media can have a huge impact on your brand awareness and relationships with customers. But constantly creating relevant, insightful, and engaging content can often feel like an impossible feat.
Join us in this webinar as we offer an inside look into our social media experts’ process at BrightFire. We’ll offer practical tips to help you stay on top of your social media content and develop a robust social media marketing strategy.
May 25, 2023
As an independent agent, you likely already know how important online local business listings are for helping consumers in your area find your agency. Yet far too often, the true value of an agent’s listings becomes underestimated when they aren’t properly maintained — from both an SEO perspective and a consumer’s perspective.
In this webinar, we’ll unpack six powerful benefits your agency can realize when you consistently monitor your local listings and keep them up-to-date. Then, we’ll share how you can effectively manage and leverage your listings so you can stay ahead of the competition and more easily get found across the web.
March 30, 2023
No matter how strategic or effective your agency website is, most of your traffic isn’t ready to purchase a new policy when they first visit your site. In fact, studies show that many consumers need to see your ads and branding at least seven times before they will take any kind of action — that’s the marketing Rule of 7.
In this webinar, we’ll help you understand who’s visiting your website and offer insight into how likely they are to stay and take action. Then, we’ll dive into what retargeting ads are, as well as how you can leverage them to stay in front of potential customers and bring visitors back to your website, while also boosting your agency’s brand awareness.
January 26, 2023
The quality of user experience an individual receives when browsing your insurance agency’s website often shapes the perception they will have of your agency and can determine whether or not they will choose to give you their business.
In this webinar, we’ll unpack several components of your agency’s website design that can help you offer visitors an exceptional customer experience that is sure to increase website conversions.
September 22, 2022
The average person spends an estimated 2.5 hours a day on social media, with over 80% of the U.S. population having an active social media account. That creates a great opportunity for your agency to find and attract your audience with creative content.
In this webinar, we’ll share BrightFire’s recipe for social media success! You’ll not only learn how to determine what type of content your audience wants to see but also how to craft compelling content that leads to more prospects for your agency.
July 28, 2022
As an insurance agency owner, you know how important it is to build loyal clientele that speaks highly of your agency’s work and consistently refers new business. You understand the benefits of building and maintaining a good reputation that creates trust between you and new prospects.
In this webinar, we’ll explain why reviews are crucial for your agency’s visibility in search engines. We’ll also discuss how building a successful customer review strategy helps establish your agency’s credibility, increase trust, and ultimately generate more leads.
May 26, 2022
In this digital era, it’s not enough to simply have a website. It’s important to include relevant content on your site to attract leads and rank in search results. One of the best ways to do this is through unique blog posts.
In this webinar, we’ll dive into some of the best practices for blog writing and things to avoid. We’ll break down how you can get started with creating your own unique content and how BrightFire’s ready-to-go content can give you a jumpstart for your Insurance Agency website.
March 24, 2022
Whether you’re a new agency or have been around for generations, visibility is heavily important for gaining new clients as well as SEO ranking. That’s why it’s important to ensure that your agency’s local listing profiles are set up, up-to-date, and are being monitored on a regular basis to keep up with local listing requirements.
In this webinar, we will discuss common pitfalls that are made when it comes to local citations, how to navigate them, and how BrightFire can guide you in ensuring you’re following best practices for building your local SEO.
January 27, 2022
As an independent agency owner, you understand building relationships with policyholders and prospects is crucial to growing your book of business. Now more than ever, it’s important to maintain those same personalized experiences on your agency’s website.
In this webinar, we’ll unpack what BrightFire’s My Agent Personalization tool is and how your agency’s sales team can leverage it on your Insurance Agency Website to improve your customer experience, increase efficiency, and boost your agency’s sales.
November 18, 2021
Ever ask a customer, “how’d you find out about our business?” With Pay-Per-Click Advertising call tracking from BrightFire, you’ll know the answer. Even better, you’ll know which ad, campaign, or keyword sparked your best leads to call, click, and convert. When you understand which marketing efforts make your phones ring, you’ll stop wasting money on efforts that don’t.
Join us in this webinar as we cover what call tracking is, how it relates to your Pay-Per-Click Advertising strategy, and why your agency should use this new BrightFire feature to best track your conversions and measure your Pay-Per-Click Advertising success.
August 26, 2021
In this digital age, there’s no question that social media should be a part of any robust insurance marketing strategy. But to truly increase brand trustworthiness and loyalty, insurance agencies should go above and beyond simply being present and occasionally posting on social media.
Join us in this webinar as we dive into how engaging with your followers on your social media channels can have a substantially positive impact on your brand and book of business.
July 29, 2021
It’s important you know what policyholders are saying online about your independent insurance agency to stay on top of consumers’ minds while standing apart from the competition.
In this webinar, we’ll show you how to analyze your agency’s current online reputation and offer pragmatic steps to effectively manage your online reviews so you can improve policyholder satisfaction, consumer engagement, and lead generation.
June 24, 2021
Keeping up with search engines’ algorithms and ranking factors can be difficult, time-consuming, and confusing. Plus, it can be difficult to identify what advice is accurate and based on fact. Is content still king? Are backlinks still relevant?
Join us in this webinar as we identify and debunk common search engine optimization myths to help you create a successful, long-term SEO strategy that will increase your insurance agency’s visibility in top search engines.
May 27, 2021
Because 97% of people learn more about a local company online than anywhere else, it’s imperative your agency stays on top of local search trends to rank higher in Google.
In this webinar, we’ll cover recent local search trends, offer tips to effectively manage your listings, and discuss how local listings play an integral role in your agency’s overall efforts to reach more people and improve your website’s SEO.
April 29, 2021
When it comes to Pay-Per-Click (PPC) Advertising, knowing your Customer Lifetime Value (CLV) is vital to understanding if your campaigns are generating a return on your investment. This insight will then enable you to make informed decisions on how to strengthen your advertising strategy and appropriately spend your advertising dollars.
In this webinar, you’ll discover what Customer Lifetime Value is, how you can improve your Pay-Per-Click Advertising Customer Lifetime Value, and why it matters to your insurance agency.
March 25, 2021
The importance of personalizing your prospects’ and clients’ online experiences only continues to increase as COVID-19 continues across the country.
Join us in this webinar as we show how video proposals can take your agency’s sales efforts to the next level and offer strategies to convert more prospects, build client relationships, and grow your sales.
February 25, 2021
Insurance sales is about developing lasting relationships and that’s exactly what social media can do for your agency.
Communicate and connect with insurance consumers (and their friends and family) in the fun, casual format of social media where you can show the human side of your agency.
Join us to discover ten tips to make your agency more “human.”
January 28, 2021
When 86% of consumers read reviews for local businesses, it’s not only important but essential for insurance agencies to stay on top of what people are saying about their business and manage their online reviews. In this webinar, we’ll cover the do’s and don’ts of managing your online reviews from generating new reviews to responding to negative reviews.
November 18, 2020
We’ll discuss what ADA compliance means for insurance agency websites, benefits of an accessible website, recent legal activity involving ADA website compliance, and how BrightFire addresses ADA compliance.
October 29, 2020
Lead generation is a key business goal for many insurance agencies. Traditional marketing tactics like referrals, word of mouth, and networking are all tried and true ways to generate leads, but there’s nothing quite like Pay-Per-Click Advertising (PPC) for insurance lead generation.
In this webinar, we’ll define what exactly PPC is, four types of PPC ads that are most applicable to insurance agencies, what makes it such a powerful tool, and how BrightFire implements successful ad campaigns for our clients.
September 24, 2020
Local business listings are essential to improving your insurance agency website’s search engine optimization (SEO), increasing your rankings in Google search results pages, and achieving the best lead generation possible. Many consumers even use these local listings in the buying process to do their research and look at an agency’s ratings.
But how exactly do local business listings affect your website’s SEO, and what can you do to effectively manage and improve them? See what’s possible in this webinar.
August 27, 2020
At BrightFire, every client utilizing our Insurance Agency Websites service has access to our Sales Tool Suite so they can save time, strengthen customer relationships, and increase their sales productivity.
In this webinar, we’ll help you see what’s possible with BrightFire’s Sales Tool Suite by detailing each of its features, including video proposals, My Agent Personalization™, blog content, real-time quoting integrations, website chats, and more.