Free Webinars

Get current, actionable digital marketing advice to grow your agency.

What to Expect

General topic areas include insurance agency websites, search engine optimization (SEO), social media marketing, lead generation, pay-per-click advertising (PPC), content marketing, local listings management, online reviews, and reputation management.

Our webinars are open to all,  free to attend, and end with a live Q&A session with attendees.

How to Watch the Webinars

We encourage you to register for our webinars even if you’re not sure if you’ll wind up making it. At the conclusion of each webinar, you’ll get a recording sent to your inbox if you registered so that you can watch it at your leisure.

Registering for a past webinar will give you immediate access to the recording.

20 Minute Marketing Series

Don’t have an hour to sit through a webinar? Our “20 Minute Marketing Series” is for you. We’ll cover a variety of topics over the course of this webinar series. Drop in for 20 minutes to get tips and advice from marketing experts at BrightFire. You can even choose to stick around at the end for the live Q&A session with attendees. 

Humanize Your Website & Boost Sales With My Agent Personalization

January 27, 2022 at 2:00 p.m. Eastern / 11:00 a.m. Pacific

As an independent agency owner, you understand building relationships with policyholders and prospects is crucial to growing your book of business. Now more than ever, it’s important to maintain those same personalized experiences on your agency’s website.

In this webinar, we’ll unpack what BrightFire’s My Agent Personalization tool is and how your agency’s sales team can leverage it on your Insurance Agency Website to improve your customer experience, increase efficiency, and boost your agency’s sales.

Webinars Available On-Demand

You can watch our webinars even if you missed the live event. Simply register for our past webinars to get immediate access to the recordings listed below.

Better Measure Your Pay-Per-Click Advertising Success with Call Tracking

November 18, 2021

Ever ask a customer, “how’d you find out about our business?” With Pay-Per-Click Advertising call tracking from BrightFire, you’ll know the answer. Even better, you’ll know which ad, campaign, or keyword sparked your best leads to call, click, and convert. When you understand which marketing efforts make your phones ring, you’ll stop wasting money on efforts that don’t.

Join us in this webinar as we cover what call tracking is, how it relates to your Pay-Per-Click Advertising strategy, and why your agency should use this new BrightFire feature to best track your conversions and measure your Pay-Per-Click Advertising success.

Unlock the Power of Engagement in Insurance Social Media Marketing

August 26, 2021

In this digital age, there’s no question that social media should be a part of any robust insurance marketing strategy. But to truly increase brand trustworthiness and loyalty, insurance agencies should go above and beyond simply being present and occasionally posting on social media. 

Join us in this webinar as we dive into how engaging with your followers on your social media channels can have a substantially positive impact on your brand and book of business.

The 3 A's of Reputation Management for Insurance: Awareness, Assessment, & Action

July 29, 2021

It’s important you know what policyholders are saying online about your independent insurance agency to stay on top of consumers’ minds while standing apart from the competition. 

In this webinar, we’ll show you how to analyze your agency’s current online reputation and offer pragmatic steps to effectively manage your online reviews so you can improve policyholder satisfaction, consumer engagement, and lead generation.

Common Insurance SEO Myths Debunked

June 24, 2021

Keeping up with search engines’ algorithms and ranking factors can be difficult, time-consuming, and confusing. Plus, it can be difficult to identify what advice is accurate and based on fact. Is content still king? Are backlinks still relevant?

Join us in this webinar as we identify and debunk common search engine optimization myths to help you create a successful, long-term SEO strategy that will increase your insurance agency’s visibility in top search engines.

Recent Local Search Trends to Help Your Insurance Agency’s Business Listings

May 27, 2021

Because 97% of people learn more about a local company online than anywhere else, it’s imperative your agency stays on top of local search trends to rank higher in Google.

In this webinar, we’ll cover recent local search trends, offer tips to effectively manage your listings, and discuss how local listings play an integral role in your agency’s overall efforts to reach more people and improve your website’s SEO.

Why Customer Lifetime Value is Vital to Your Pay-Per-Click Advertising Success

April 29, 2021

When it comes to Pay-Per-Click (PPC) Advertising, knowing your Customer Lifetime Value (CLV) is vital to understanding if your campaigns are generating a return on your investment. This insight will then enable you to make informed decisions on how to strengthen your advertising strategy and appropriately spend your advertising dollars.

In this webinar, you’ll discover what Customer Lifetime Value is, how you can improve your Pay-Per-Click Advertising Customer Lifetime Value, and why it matters to your insurance agency.

How to Personalize Your Sales with Video Proposals

March 25, 2021

The importance of personalizing your prospects’ and clients’ online experiences only continues to increase as COVID-19 continues across the country.

Join us in this webinar as we show how video proposals can take your agency’s sales efforts to the next level and offer strategies to convert more prospects, build client relationships, and grow your sales.

10 Tips to Humanize Your Agency with Social Media Marketing

February 25, 2021

Insurance sales is about developing lasting relationships and that’s exactly what social media can do for your agency.

Communicate and connect with insurance consumers (and their friends and family) in the fun, casual format of social media where you can show the human side of your agency.

Join us to discover ten tips to make your agency more “human.”

Do’s and Don'ts of Managing Your Online Reviews

January 28, 2021
When 86% of consumers read reviews for local businesses, it’s not only important but essential for insurance agencies to stay on top of what people are saying about their business and manage their online reviews. In this webinar, we’ll cover the do’s and don’ts of managing your online reviews from generating new reviews to responding to negative reviews.

ADA Compliance For Agency Websites

November 18, 2020
We’ll discuss what ADA compliance means for insurance agency websites, benefits of an accessible website, recent legal activity involving ADA website compliance, and how BrightFire addresses ADA compliance.

Rapid, Cost-Effective Lead Generation with Pay-Per-Click Advertising

October 29, 2020

Lead generation is a key business goal for many insurance agencies. Traditional marketing tactics like referrals, word of mouth, and networking are all tried and true ways to generate leads, but there’s nothing quite like Pay-Per-Click Advertising (PPC) for insurance lead generation.

In this webinar, we’ll define what exactly PPC is, four types of PPC ads that are most applicable to insurance agencies, what makes it such a powerful tool, and how BrightFire implements successful ad campaigns for our clients.

How Your Local Business Listings Affect Your Website's SEO

September 24, 2020

Local business listings are essential to improving your insurance agency website’s search engine optimization (SEO), increasing your rankings in Google search results pages, and achieving the best lead generation possible. Many consumers even use these local listings in the buying process to do their research and look at an agency’s ratings.

But how exactly do local business listings affect your website’s SEO, and what can you do to effectively manage and improve them? See what’s possible in this webinar.

How BrightFire’s Sales Tool Suite Can Save You Time and Close More Leads

August 27, 2020

At BrightFire, every client utilizing our Insurance Agency Websites service has access to our Sales Tool Suite so they can save time, strengthen customer relationships, and increase their sales productivity.

In this webinar, we’ll help you see what’s possible with BrightFire’s Sales Tool Suite by detailing each of its features, including video proposals, My Agent Personalization™, blog content, real-time quoting integrations, website chats, and more.