BrightFire is excited to help independent insurance agents better engage their website visitors and potentially generate additional leads through our new series of website pages and videos based on personal insurance customer personas! We will also release a series of commercial insurance personas pages and videos in 2024.
Included in our Insurance Agency Website service at no additional cost, these personal insurance persona pages and videos can greatly impact conversions because an agency’s website visitors may not know which types of insurance they need, but they can easily identify their stage of life.
With the following personal insurance persona pages and videos, you can now provide even more valuable content on your agency website that speaks directly to your visitors’ current stage of life and insurance needs.
- Insurance for College Students
- Insurance for Single Adults
- Insurance for Married Couples without Children
- Insurance for Married Couples with Children
- Insurance for High Net Worth Individuals
- Insurance for Empty Nesters
- Insurance for Retired People
Personal Insurance Persona Video & Page Example
We’ve provided an example of what one of our personal insurance persona videos and pages looks like below. View the video, “Insurance for Married Couples with Children,” as well as a screenshot example of its corresponding website page.
You can also customize which insurance products are highlighted on each persona page.
Ready to Engage Your Website Visitors?
If you’re ready to engage your website visitors and speak directly to their insurance needs by getting started with a BrightFire Insurance Agency Website, or for more information about our new personal insurance persona website pages and videos, please schedule a call with sales or call (888) 778-4393.
