As a certified Google partner helping insurance agents with Pay-Per-Click Advertising for over 20 years, we’ve seen many changes to insurance marketing, including the increasing volume of people shopping for insurance online.
To ensure our digital marketing services continue to evolve with the ever-changing industry, BrightFire has revamped our Pay-Per-Click Advertising service. Now known as Search Engine Marketing, this service aims to help independent insurance agencies increase their visibility online, boost brand awareness, and gain more targeted traffic to their agency website.
BrightFire’s Search Engine Marketing offers three optional solutions to help agencies expand their overall digital marketing strategy — Website Visitor Retargeting, Search Engine Branding, and Google Paid Search.
Website Visitor Retargeting
Studies show that potential customers must see a brand an average of seven times before taking action. By targeting people who have previously visited your website, no matter how they got there in the first place, Website Visitor Retargeting can help bring people back to your website and encourage them to take action.
Website Visitor Retargeting displays graphic ads on some of the most well-known and popular websites on the internet through the Google Display Network (i.e., tmobile.com, nytimes.com, weather.com, webmd.com, espn.com, etc.) to remind your previous website visitors of your agency’s services and provide them with a quick way to return to your website to get a quote.
Search Engine Branding
Designed to help your insurance agency boost brand visibility and secure more brand protection on Google, Search Engine Branding targets keywords specific to your agency’s name so you can monopolize the search results as much as possible when someone is looking for your insurance agency by name.
With Search Engine Branding, when someone searches your agency’s name in Google, your sponsored ad and website link will now show in the search results, beating out other agencies with names that are the same or similar to yours. This will also start to replace some of your competitors who are bidding for your agency’s name.
Google Paid Search
BrightFire’s Google Paid Search solution helps your agency get in front of your ideal customer at the right time in their insurance buying journey and promote your agency’s services, even if they aren’t searching for your specific agency’s name on Google.
By bidding on localized industry keywords relevant to your agency’s services, Google Paid Search offers your agency more visibility and free brand awareness while consumers conduct their initial research for an insurance policy. Your agency is only charged when someone clicks to visit your landing page or contact your agency.
Ready to Expand Your Agency’s Digital Marketing Strategy?
For a more detailed explanation of BrightFire’s relaunch of our Pay-Per-Click Advertising service, watch our 20 Minute Marketing webinar, “BrightFire Relaunch: Pay-Per-Click Is Now Search Engine Marketing.”
For more information on our new Search Engine Marketing service and how it can help your agency expand your overall digital marketing strategy, please contact us to see what’s possible. Our digital marketing experts look forward to discussing your advertising goals and helping you determine which solution in our Search Engine Marketing service is right for your agency.
If you’re ready to leverage BrightFire’s Search Engine Marketing service to expand your overall digital marketing strategy, or if you have any questions, please schedule a free consultation to speak with a BrightFire Sales Advisor.
