View BrightFire's latest webinar, "BrightFire's Social Media Service Refreshed with New Look & Tools," on-demand now.

20 Minute Marketing Webinar: BrightFire’s Social Media Service Refreshed with New Look & Tools

BrightFire’s Social Media Marketing service has a new look and new features that aim to streamline the review and content creation process for independent insurance agencies, as well as encourage better engagement between agencies and their social media followers.

In our latest 20 Minute Marketing Webinar, Molly Leonard, BrightFire’s Content Coordinator, shared how our refreshed social media marketing service features can help your agency become more strategic and boost your policyholder relationships in 2025. These features include a new dashboard and content scheduler design, a unified messaging inbox with text messaging capabilities, all connected to several of BrightFire’s digital marketing services, and AI functionality.

BrightFire’s New Social Media Marketing Features & Functionality

Watch the webinar, read through the full transcript, or jump ahead to the section you’re most interested in to see what’s possible for your agency with BrightFire’s refreshed service.

Watch the Webinar

View BrightFire's latest webinar, "BrightFire's Social Media Service Refreshed with New Look & Tools," on-demand now.

Additional Questions?

If you have any questions about what we discussed in the webinar or BrightFire’s Social Media Marketing service, please schedule a call with sales.

Webinar Transcript

Welcome everyone! My name is Molly Leonard, and I’m the Content Coordinator here at BrightFire, as well as your host for today’s webinar. Thank you all for joining us.

This is the first of our 20 Minute Marketing webinars for 2025, but if you’re interested in viewing any of our previous webinars in the series, you can access all of them on-demand by visiting brightfire.com/webinars.

Our goal with these webinars is to provide you with digital marketing advice and discuss current digital marketing topics in a brief 20-minute format followed by a Q&A period to answer any questions you may have. If you have questions during the webinar, please use the Q&A feature. We’ll do our best to answer all of the questions that come through; otherwise, we will personally reach out to you afterward.

Today’s webinar topic is BrightFire’s Social Media Service Refreshed with New Look & Tools. BrightFire’s Social Media Marketing service has a new look and new features that aim to streamline the review and content creation process for independent insurance agencies, as well as encourage better engagement between agencies and their social media followers.

So today, we’ll share how BrightFire’s refreshed social media marketing service features can help your agency become more strategic and boost your policyholder relationships in 2025. 

Today’s webinar is being recorded, so everything we discuss will be saved and emailed to you in the next business day or two so you can watch it later on-demand.

Lastly, we do have a couple of polls for today’s webinar. When launched, you’ll see the poll pop up on your screen with the question and response options. Every poll is anonymous, and I’ll give you roughly 30 seconds to share your response, and then we’ll discuss the results with the group.

About BrightFire

Before we dive into today’s topic, I’d like to share a brief background on BrightFire, since we have a mix of current customers and agents that are new to BrightFire attending today.

So BrightFire began by providing insurance agency websites in 2000. And over the years, as the digital marketing needs of insurance agents grew beyond just agency websites, we added new services, including:

  • Search Engine Optimization
  • Local Listings Management
  • Reviews & Reputation Management
  • Search Engine Marketing
  • Social Media Marketing

With any of our services, our goal is to really make it as easy as possible for your agency. So everything we do, from onboarding and setup to providing customer support for years to come, has a done-for-you approach that’s focused on taking the burden off of your agency. Our digital marketing experts set up and manage everything for you with all of our services, so you can save time, focus on what you do best, and grow your business.

Currently, we work with over 2,500 agencies across the nation, and our first agency customer in 2000 is still a BrightFire customer today.

With that background on BrightFire, let’s get started.

What’s Ahead

I think it’s safe to say that almost everyone in this webinar would agree that social media can be one of the harder marketing tactics to keep up with because there are multiple platforms, so many new trends every week, and it’s challenging to find enough time in the day to consistently publish new content, monitor your accounts, and engage with followers, all while managing your insurance agency as well.

Fortunately, BrightFire’s Social Media Marketing service aims to take the burden off of agencies by creating a consistent stream of content for your channels, helping you stay engaged with your followers, and broadening your reach online.

And now, our latest refresh of the service offers a new dashboard and content scheduler design, a Unified Messaging Inbox with text messaging capabilities, and AI functionality.

So today, we’ll walk through each of these new features in detail and show you how each can further streamline your processes for monitoring and managing your social media accounts, as well as simultaneously interact with your followers across all of your social media channels.

After we dive into each of these points, we’ll briefly review all of the existing features included in BrightFire’s Social Media Marketing service and discuss how it can help your agency save time and focus on engaging and building relationships with your policyholders and prospects.

New Social Media Dashboard Design 

First, let’s go over the new design of our Social Media Marketing dashboard. Before the service refresh, social media was managed on a separate dashboard from any other BrightFire service. Now, our agencies can manage their social media service conveniently within the same platform as our Local Listings Management and Reviews & Reputation Management services, as well as a couple of features within our Insurance Agency Website service, such as BrightFire Webchat. You can even have form submissions from your BrightFire website sent to the Unified Messaging Inbox.

When you first log into the platform, you’ll see an overview screen like the one shown here. Any of the services I just mentioned will provide you with a brief recap of recent activity within that service, including how many messages and/or leads you’ve received, how many review requests sent and reviews received, how many impressions, clicks, calls, and website visits you’ve received from your Google Business Profile, and how many new followers you’ve received across all of your social media accounts.

As you can see on the far left column of the dashboard, you can click on whichever BrightFire service you’d like to review. The newest tab on the dashboard that you’ll see if you’re already familiar with the platform is the Social AI tab.

New Social Media Content Scheduler Design 

When you click on that tab, it will take you to your social media marketing calendar, which looks like the screenshot shown here.

From this viewpoint, you can see every day of the month that you have posts scheduled, as well as which platform content is scheduled on by the icon in the top left corner. Beside that icon is the time of day that the post will be published.

To review, edit, or delete a post that BrightFire has scheduled for your agency, simply click on the appropriate action icon on whichever post you’re interested in.

You can also easily create your own post by clicking on any day’s block within the calendar view.

In addition to the calendar within our new dashboard, you can also review the best times of day to post based on when your followers are most active on each platform. Within the Engage tab, you can review all of the likes, shares, and comments received on your posts from every connected account, as well as any direct messages sent to your agency.

Unified Messaging Inbox with Text Messaging Capabilities

Another great new feature within our Social Media Marketing service is the Unified Messaging Inbox with text messaging capabilities.

You might have heard of this feature from BrightFire before, and that’s because this inbox is included with our Local Listings Management, Reviews & Reputation Management, and Insurance Agency Website services as well.

In other words, if you receive a direct message on Instagram, a Webchat on your BrightFire agency website, or a response to a text message you sent with the platform, all of these messages can be reviewed and responded to within this Unified Messaging Inbox. Think of the Unified Messaging Inbox as your central place to communicate with your prospects and clients via all channels except for email.

We’re really excited about this inbox because it helps your agency significantly streamline your efforts in responding to messages you receive, not only within all of your social media platforms, but also all across the web.

Another amazing aspect of this inbox is the text messaging capability it offers. The messaging inbox provides your agency with your own texting number so you can send and receive text messages to and from consumers. You can even create templated responses with personalization tokens for various platforms or scenarios, such as responding to a consumer asking for a quote or receiving praise from a satisfied customer, to make responding to each message easier and faster.

As a reminder, we don’t charge our customers per user, or based on usage, and we’re happy to train your members of your team how to use the inbox.

BrightFire 20 Minute Marketing Webinar Poll on Agencies' Time Spent Monitoring Messages

AI Functionality 

The final new feature within our Social Media Marketing service refresh is AI functionality. Now, your agency can leverage artificial intelligence to save time and energy generating or editing social media content, responding to your comments and direct messages from your social media platforms, and determining the best times to post that aim to boost impressions and engagement.

When creating a new post, you can use AI to help come up with post ideas and hashtags based on any topic. You can also use AI to regenerate content already written to change the length of the text, fix any spelling or grammar mistakes, or change the tone to be more friendly, witty, descriptive, informative, or formal.

BrightFire 20 Minute Marketing Webinar Poll on Insurance Agencies Leveraging AI for Social Media Marketing

How BrightFire Helps with Insurance Social Media 

That wraps up our webinar on social media marketing! If you’re ready to set your agency up for social media success by streamlining and simplifying your social media efforts with BrightFire, our Social Media Marketing service is available.

This service aims to take away the burden of constantly coming up with post ideas, writing and scheduling social media content for your agency, as well as posting the content to Facebook, Instagram, LinkedIn, and Google Business Profile. If there’s a social media network you don’t have an account with yet, our experts can set that up for your agency and make sure your new profile is filled out and branded properly to be found more easily by people in your local area.

As part of our Social Media Marketing service, we audit your current profiles and can make updates to profile pictures and cover photos. We can also update the information and configuration of each profile, as well as help rapidly build your audience before we begin posting regular content by sending out an email blast inviting your current policyholders to follow you on social media. These email blasts are available during onboarding and on a quarterly recurring basis. As we discussed today, we also provide you with a comprehensive social media dashboard with metrics reporting so you can analyze your performance and make updates to your content strategy. Within the dashboard, you’ll also have access to the Unified Messaging Inbox and AI functionality that we discussed today.

Since most people who follow you are probably policyholders, we break up the sales-related posts with lighthearted, helpful content that makes sense for any insurance agency. This content track is called General Safety & Preparedness, and we provide 13 of these posts each month. We also provide an optional Diversity & Inclusivity content track that observes nine different heritage months throughout the year.

We also provide three posts each month in each of the following optional insurance categories: personal, business, life, health, group benefits, and Medicare. You simply let us know which content tracks you’d like, and we will take care of the rest. This adds up to a total of 32 posts each month.

Custom campaigns are additional posts outside of the content we create for all of our Social Media Marketing clients. These are generally used to cover specific events, like hosting giveaways, publishing customer or staff spotlights, or promoting your commercial clients.

Lastly, for agents who are not as tech savvy but want to better engage with their followers, we can walk you through how to manage your social media accounts, create stories, post videos, and share best practices so you are set up with an effective content strategy.

How to Get Started with BrightFire 

If you’re new to BrightFire and would like to take advantage of our services, you can sign up for BrightFire’s Social Media Marketing service for only $95 per month.

You have the option to purchase additional custom campaigns as needed for $75 each, or you can enroll in a recurring subscription if you plan to take advantage of them every month.

Our digital marketing services don’t have any setup fees, contracts, or user fees, and we also include a 30-day money-back guarantee.

Our onboarding process is designed to take the burden off of you as much as possible and consists of one 30-minute phone call. Typically, we can launch our Social Media Marketing service within a week of signing up.

As a thank you for attending today, we’re offering a $50 promo to webinar attendees. You can receive a $50 account credit for signing up for our Social Media Marketing service by next Wednesday, February 5th.

To get started and receive your $50 account credit, simply schedule a personalized consultation with a BrightFire Sales Advisor at brightfire.com/contact-sales and mention your webinar attendance. 

Insurance Social Media Q&A 

That concludes our presentation on BrightFire’s Social Media Service Refreshed with New Look & Tools. Now we’ll head into our Q&A session, if anyone has any questions!

As a reminder to our attendees, we’ll do our best to answer any questions that come through. If we aren’t able to address your question during the webinar, someone from BrightFire will follow up with you via email.

Do we have to be enrolled in all of your services to access the Unified Messaging Inbox?

Great question! While the Unified Messaging Inbox connects to our Social Media Marketing, Insurance Agency Websites, Local Listings Management, and Reviews & Reputation Management services, you don’t have to be enrolled in all of our services to access the inbox. If you’re enrolled in any of these services, you’ll have access to the inbox.

Are we able to reuse social media posts BrightFire creates?

Absolutely! If you ever want to reuse or repurpose one of BrightFire’s posts we previously published, you can duplicate that post from your calendar and edit any content or change out the image and schedule it for another day and time. 

Well, I think that is all the time we have for questions today. Thank you to everyone who submitted a question.

Upcoming 20 Minute Marketing Webinars 

Our next webinar in March is, “Boost Brand Awareness with BrightFire’s Website Visitor Retargeting & Search Engine Branding.”

Standing out online is crucial for any independent insurance agency. BrightFire offers two powerful solutions within our Search Engine Marketing service — Website Visitor Retargeting and Search Engine Branding — that can boost your agency’s brand awareness, gain a competitive edge, and make the most of your marketing dollars.

Join us for this webinar as we explore Website Visitor Retargeting and Search Engine Branding in depth and share actionable insights into how these two Search Engine Marketing solutions each work to increase visibility, protect your brand on Google, and help your agency thrive online.

This webinar will be held Thursday, March 27th, at 2 PM Eastern or 11 AM Pacific.

You can reserve your spot at these webinars by visiting the webinars page on our website at brightfire.com/webinars.

So that does it for today! From me and the rest of the BrightFire team, we’d like to thank all of you for attending.

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