This Facebook Change Will Impact Thousands of Agency Owners

This Facebook Change Will Impact Thousands of Agency Owners

The Insurance Dream Podcast host Abe Boling invited BrightFire Manager of Strategic Partnerships Spencer Breidenbach to discuss Facebook’s recent retirement of its Messenger website chat functionality and how this change impacts the service and sales experience agency owners provide their website visitors.

They also share updates on BrightFire’s solution to Facebook’s Messenger website chat plugin retirement through the rollout of our new website chat feature – Webchat for Insurance Agency Websites.

Get a summary of the podcast episode below, or listen to the full podcast episode from The Insurance Dream here.

This Facebook Change Will Impact Thousands of Agency Owners

  • While Facebook Messenger isn’t going anywhere, the Messenger chat functionality for websites that Facebook provided businesses has ended as of May 9th.
  • This website functionality allowed agency owners to communicate with their website visitors in real time for free.
  • The website chat plugin was easy to install and stored messages in the business’ Facebook Messenger inbox that agency owners were already checking throughout their day.
  • BrightFire is bridging the gap and helping agency owners continue to provide seamless, real-time communications with their website visitors through the release of our new Webchat feature.
  • BrightFire Webchat is included in our Insurance Agency Website service at no additional cost.
  • With BrightFire Webchat, agencies won’t be chained to their desks 24/7. If a website visitor reaches out after normal business hours, the message will appear in the BrightFire dashboard, which is also included in our website service.


If you have any questions about what we discussed in The Insurance Dream’s podcast episode, BrightFire’s new Webchat feature, or how to get started with BrightFire’s Insurance Agency Website service, please schedule a call with sales.

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