We’re excited to let you know that we’ve been working hard behind the scenes to improve the overall speed of our insurance agency websites. These optimizations didn’t change the look of our sites, but rather how we deliver the images and content to website visitors on both desktop and mobile devices.
What did we do? Without getting into technical jargon, we released many speed improvements over the past few months, and we are now seeing sites load, on average, 2-3 times faster than before. While our websites were already fast, we saw additional opportunities to adopt new techniques and technologies to really speed things up.
Why did we do this? Website performance plays a large role in both Google rankings and overall customer experience. A fast website strengthens Google rankings across the board and provides a smoother experience for every consumer shopping for insurance on our websites.
The internet changes constantly, and we take keeping up with emerging web technologies very seriously. We have a dedicated in-house team that works daily to improve our websites, our services, and our infrastructure. As the year goes on, expect to hear more updates regarding our ongoing efforts to deliver superior agency websites that help set our customers apart from their competition.
To see what’s possible with a cutting-edge insurance agency website by BrightFire, please contact us or call 888-778-4393.