As an independent insurance agency owner, your clients come to you because they want a personal, local touch that bigger companies aren’t able to accommodate. But how can you get that type of client to find you?
The Broker Link podcast of The Brokerage Inc. invited BrightFire’s Director of Operations Bob Whitis to discuss best practices to get your business found on Google using local SEO.
What is local SEO?
Local search engine optimization helps your business become more visible in local search results on Google. Without an effective local SEO strategy, it will be difficult to attract your target audience.
How can your business rank on Google?
In this podcast segment, we break down the importance of relevance, distance, and prominence to help you understand how Google determines local rankings.
Here are a few things to consider when developing your local SEO strategy:
- A website built with effective SEO in mind is a key part of gaining visibility and traffic.
- Make sure your local listings are set up, up-to-date, and are monitored frequently to stay in accordance with local listings requirements.
- Be patient. Building prominence on Google requires time, consistency, and staying abreast of SEO tips and updates.
Ready to take your SEO strategy to the next level?
Listen to the full podcast here for more of BrightFire’s local SEO tips. BrightFire will also join The Brokerage Inc. in a local SEO webinar on Tuesday, February 1st from 10:00 am Central/11:00 am Eastern where we’ll dive deeper into how you can get your agency ranked on Google, including local business listings, collecting online reviews, agency website optimization, and much more. Reserve your spot here!
