Instagram Now Included in BrightFire Social Media Marketing

Instagram Now Included in BrightFire Social Media Marketing

BrightFire is pleased to announce that Instagram is now included in our Social Media Marketing service for insurance agencies.

Beginning in January, our team will be able to publish up to 31 monthly social media posts to your insurance agency’s Instagram business account, depending on the content tracks you choose, including:

  • General Safety, Preparedness, & Holidays
  • Personal Insurance
  • Business Insurance
  • Life Insurance
  • Health Insurance
  • Group Benefits
  • Medicare 

Why Focus on Instagram for Your Agency?

The primary goal of any business social media channel is to build trust and relationships with your customers. In order to do so, you must meet your customers where they are. With roughly 112.5 million U.S. users on Instagram, your agency can’t afford to not be present!

What’s more, 200 million of the 1 billion monthly active account users around the world visit at least one business profile on Instagram per day. As it relates to your potential prospects, 37% of American adults are also on Instagram.

Instagram Users By Age Group

  • 18–29: 67%
  • 30–49: 47%
  • 50–64: 23%
  • 65+: 8%

(Source: Hubspot)

With Instagram, you can humanize your brand and show customers your agency’s personality.  Highlight your involvement in your local community, showcase your caring staff, and keep customers informed of office happenings, and holiday closures.

How to Boost Your Insurance Agency Instagram

BrightFire can boost your agency’s Instagram business account and support your overall social media efforts in several ways. Upon launching our Social Media Marketing service, our team members will create a new Instagram account or audit your existing Instagram account and offer the following support: 

  • Set up and brand your account as a business profile. 
  • Add CTAs with “Message” and “Contact” buttons.
  • Craft an engaging bio that will target customers in your local area.
  • Ensure your profile is public for hashtag visibility and easy shareability.
  • Provide a comprehensive reporting dashboard of your social media analytics.

In addition to BrightFire’s Social Media Marketing service, your agency can take its social media strategy a step further and bring your Instagram account to life with personal stories, posts surrounding daily life in the office, and shout outs for each agency team member. 

Let’s Build Your Agency an #Instagood Instagram 

Ready to build brand awareness, engage potential customers, and boost your agency’s Instagram engagement? See what’s possible with BrightFire’s Social Media Marketing service, or call us at (888) 778-4393.

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