Plan Your Search Engine Marketing Budget
As a certified Google Partner, you can trust the insurance digital marketing experts at BrightFire to make the most of your advertising dollars. We match the products you want to sell with insurance buyers in your preferred target geographic areas.
Average Cost-Per-Click & BrightFire Conversion Rates
| Campaign | Average Cost-Per-Click * | Conversion Rate * |
|---|---|---|
| Auto Insurance | 7.00 | 10% |
| Home Insurance | 8.00 | 10% |
| Auto & Home Insurance | 7.00 | 10% |
| SR-22 Auto Insurance | 10.00 | 15% |
| Commercial Insurance | 12.00 | 10% |
| Commercial Trucking Insurance | 13.00 | 15% |
| Auto Dealer Insurance | 12.00 | 10% |
| Bonds | 7.00 | 10% |
| Life Insurance | 8.00 | 10% |
| Final Expense Insurance | 8.00 | 10% |
| Life & Final Expense Insurance | 8.00 | 10% |
* Data is based on average BrightFire campaign performance. Actual average cost-per-click and conversion rates may vary. According to Databox’s benchmark data, the average conversion rate for Google Ads search campaigns is 4.2%.
How the Planner Works
Example
An auto insurance campaign with a $500 monthly budget may receive about 71 clicks at an average cost of $7.00 per click. 10% of the total clicks will convert into a lead by filling out a lead form or calling your agency on the phone. This means we estimate approximately 7 leads generated each month for an auto insurance campaign with a $500 monthly budget.
