BrightFire Refreshes Social Media Marketing with New Look & Tools

BrightFire Refreshes Social Media Marketing with New Look & Tools

BrightFire is thrilled to show our refreshed Social Media Marketing service with a new look and tools that aim to help independent insurance agencies streamline their social media processes, as well as encourage better engagement with their followers.

New Features & Functionality

New Dashboard Design

View recent activity and manage your Social Media Marketing service within the same platform as BrightFire’s Local Listings Management and Reviews & Reputation Management services.

BrightFire's New Social Media Dashboard

New Content Scheduler Design

Within the new Social AI tab on the service dashboard, your agency can seamlessly review, edit, or delete posts scheduled by BrightFire’s social media experts, create additional posts for your agency, and view the best times to post. You can also view your post engagements and respond to comments and direct messages. 

Content Scheduler within BrightFire's New Social Media Dashboard
Engagement Monitoring within BrightFire's New Social Media Dashboard

Unified Messaging Inbox with Text Messaging Capabilities

BrightFire’s Unified Messaging Inbox populates messages from all of your agency’s social media platforms, as well as your local listings, online review platforms, BrightFire Webchat, and form submissions from your BrightFire website if your agency is enrolled in the corresponding services. This inbox offers a single location to review and respond to all of your messages across the web simultaneously, saving you time and streamlining your online communication processes. 

Additionally, agencies leveraging the Unified Messaging Inbox will receive a phone number dedicated to sending and receiving text messages to and from consumers. Another unique feature of the Unified Messaging Inbox is the ability for your agency to create templated responses with personalized tokens. With several categories to choose from and custom templates, your team can more quickly respond to satisfied customers, ask for online reviews or referrals, and more. 

Engagement Monitoring within BrightFire's New Social Media Dashboard

AI Functionality

BrightFire’s refreshed Social Media Marketing service now includes artificial intelligence (AI) functionality to help your agency generate post ideas, hashtags, and social media captions, regenerate content already written to change the length of the text, fix any spelling or grammar mistakes, or change the tone to be more friendly, witty, descriptive, informative, or formal. AI functionality within the new service dashboard can also help your agency respond to comments and direct messages, as well as determine the best times to post on your channels.

AI Functionality within BrightFire's New Social Media Dashboard
AI Functionality within BrightFire's New Social Media Dashboard

Existing Features & Functionality

  • Content for Facebook, Instagram, LinkedIn, and Google Business Profile Posts
  • Professionally Branded Profiles
  • Social Media Audit 
  • Rapidly Build Your Audience
  • Comprehensive Dashboard
  • Potential to Post Daily through Optional Content Tracks
    • (13) General Safety & Preparedness 
    • (3 Each) Personal, Business, Life, Health, Group Benefits, & Medicare
    • (1) Diversity & Inclusivity
  • Opportunity to Add Custom Campaigns
  • Social Media Support & Coaching on Best Practices 

Ready to Streamline Processes & Boost Engagement?

For more information on BrightFire’s Social Media Marketing service and how our latest service refresh can help your agency simplify your social media efforts and improve engagement with your followers, please schedule a call with a Sales Advisor.

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