Host of The Insurance Dream Podcast, Abe Boling, recently invited Spencer Breidenbach, BrightFire Manager of Strategic Partnerships, onto the show to share some best practices and how you can “Win Back Lost Opportunities with Website Visitor Retargeting.”
Get a summary of the podcast episode below, or listen to the full podcast episode from The Insurance Dream here.
Podcast Episode Summary
- If you pay attention to your website analytics, you’ve likely noticed that the number of people who visit your website is much greater than the number who contact your agency for a quote.
- Studies show that this is very common and that consumers must see a brand an average of seven times before taking any action.
- BrightFire’s Website Visitor Retargeting, part of our Search Engine Marketing service, helps insurance agencies recover lost leads. This solution targets individuals who have previously visited the agency’s website, encouraging them to return and take a desired action, such as calling, scheduling appointments, or completing a quote request.
- Some of the benefits of Website Visitor Retargeting include:
- Helping your agency win back lost opportunities by staying in front of potential customers who have previously visited your website and providing them with a quick way to return to your website to get a quote.
- Boosting brand awareness by repeatedly displaying graphic ads with your branding to consumers, helping them remember your business.
- The best part is you don’t pay for impressions, so you get free brand awareness. You only pay for these ads when someone clicks on them.
- Expanding your reach significantly across the web by advertising on some of the most well-known and popular websites on the internet through the Google Display Network, such as tmobile.com, nytimes.com, weather.com, webmd.com, and espn.com.
For more information about Website Visitor Retargeting and how your agency can win back lost opportunities on your website, schedule a personalized consultation at brightfire.com/dream.
Questions?
To see what’s possible with Website Visitor Regargeting and how your agency can win back lost opportunities on your website, schedule a consultation with a Sales Advisor.
