No matter how strategic or effective your agency website is, most of your traffic isn’t ready to purchase a new policy when they first visit
BrightFire is happy to announce the launch of the My BrightFire customer portal at my.brightfire.com. We created this customer portal in order to help our
BrightFire has released an additional layer of click fraud detection and protection for its Pay-Per-Click Advertising service. This ad protection feature is available now to
BrightFire is proud to announce the release of the latest feature for our Pay-Per-Click Advertising service. Meet BrightFire’s user-friendly Call Tracking dashboard. We introduced call
We are proud to announce BrightFire’s latest release to its Pay-Per-Click Advertising service — Performance Max campaigns. Performance Max campaigns are the latest innovation from
BrightFire is proud to announce a new campaign type for Pay-Per-Click Advertising that can help you increase awareness of your insurance agency, stand out to
Ever ask a customer, “how’d you find out about our business?” With Pay-Per-Click Advertising call tracking from BrightFire, you’ll know the answer. Even better, you’ll
BrightFire is proud to announce the release of the latest addition to our Pay-Per-Click Advertising service for insurance agencies – Call Tracking. What is Call
When it comes to Pay-Per-Click (PPC) Advertising, knowing your Customer Lifetime Value (CLV) is vital to understanding if your campaigns are generating a return on
Lead generation is a key business goal for many insurance agencies. Traditional marketing tactics like referrals, word-of-mouth, and networking are all tried-and-true ways to generate
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